For the first time ever, Agencies, Brands and Broadcasters can now fully track and measure engagement with their TV audience - quickly, simply, and effectively. Imagine powerful back-end analytics - comparable to what you get with online media - generated by your TV viewers and their activity. Know precisely when and where each active viewer engaged with your message, and direct their post-click experience to be most relevant and actionable based on that data. This is a whole new way to bridge the gap between broadcast media and mobile devices, in real time.