We started as a seller on Amazon in 2014. In our first year we did $850k in sales and quickly realized how powerful the sales channel could be, but also how complex. Within a few years we were doing over $3.5 Million/year and selling over 220k items/year. During that time we noticed a HUGE gap in the marketplace. Brands started to experience more and more distaste for both Amazon and Third Party (3P) Sellers, which is very understandable. Those that were working directly with Amazon complained of lack of representation of their brand, hard core negotiating tactics, terrible payment terms and more. Those working directly with 3P Sellers suffered from tons of inbound calls from inexperienced sellers who cared little about helping their brand. They would then suffer from the gradual and sometime dramatic price erosion of their products as each seller lowers the price to try and sell their product. This eventually triggers some backlash from Brick and Mortar stores and upsets the whole supply chain. This cycle made us realize it was time for us to advocate for brands and manufacturers and help them take back control of their products and profits.