According to the TOPO Sales Development Report, only 48% of SDRs consistently hit their targets. I've seen from first-hand experience working with SDRs from all over the world that this is generally true. One of the main reasons for this is that SDRs do not have adequate training on copywriting fundamentals and have a difficult time conveying a compelling story and value to prospects. That's why I've built a 2-hour Copywriting & Sequencing workshop that has helped my team book thousands of meetings a year. Apart from using these principles with our 20+ SDRs at Loopio, I've also worked with fast-growing companies like Guru, Tray.io & LumiQ