art's excellence resulted from the merger of art's audio b.v. and Audio Excellence. Both companies have traditionally focused on the upper segment of the consumer electronics market, especially high-end audio. Core competences can be defined as (1) high-end audio, represented by premium brands, (2) high-end streaming audio and video technology, (3) software development aimed at the high-end audio market and custom installation projects, and (4) import of consumer electronics. In 2013 the online part was separated from the business and continued as a independent entity.