Wine doesn’t belong in museums, art galleries, and private collections. You just drink Ikano - don’t stare at it for hours! Wine doesn’t need a complex code of ethics, arcane etiquette, and a set of ludicrous rules. You just drink Ikano - it doesn’t matter how! Wine doesn’t need a family tree, nationality, and a foreign passport. You just drink Ikano - it’s European as much as Georgian! Wine doesn’t need a Black Belt in Aikido, engineering diploma, and razor sharp nails to crack the bottle open. You just drink Ikano - simply unscrew the cap! Wine doesn’t need research papers on meteorology, certificate of birth, and lengthy instructions printed on the label to understand what it’s for. You just drink Ikano - no business, only pleasure! Wine doesn’t need a mind-boggling taxonomy, Wikipedia articles, and fluent knowledge of French to find the right bottle. You just drink Ikano - only four colors to choose from, RGB + Y!