Brandmother is an internet marketing consulting business helping emerging businesses with branding, web design, online and direct response marketing (SEM and SEO). Brandmother has worked with hundreds of organizations including Harvard University, VF Wrangler, AT&T Wireless and Sutter Health. Skills include: PLANNING: Market research, competitive analysis and strategy, modelling, key metrics , analytical tools (Google Analytics, MS Access, Excel, SQL Query ) BRAND DEVELOPMENT: Brand naming, logo, website and collateral design, tradeshow design and implementation, promotions , public relations, copy-writing articles and demand generation strategies DIGITAL MARKETING: Search engine marketing including SEM/PPC and SEO, A/B split testing , customer profiling and email list acquisition, direct email campaigns via Salesforce.com and Genius; social media including Linked-in groups, facebook and twitter SALES & LEADERSHIP SKILLS: Consultative selling skills. Developed team Versed in several CRM systems and psychological assessment tools such as Meyers-Briggs and DISC.