As our name suggests, SimpliFi is about helping you simplify your financial life. At SimpliFi, this doesn't mean sorting transactions or reconciling accounts. Simplicity is about more focus, not more information. It means starting with the big things--your financial goals--and then working from there to figure out what steps to take now to get there. It's a top-down, strategic approach to your money that helps you avoid getting bogged down in the details and losing focus on the real prize: reaching your goals. With SimpliFi, you have the tools and advice you need to create and regularly update your own financial plan, so you can stop thinking about your financial goals and start working to achieve them!