- 100% Pure - Authenticity Guaranteed - No Fillers - Clean Extraction - Safe to Use - Vegan/ Cruelty Free Oil in Kind was founded on a shared passion (or perhaps obsession) for essentials oils. We are united by our vision to harness the beauty of essential oils and share it with others in the form of kindness. What is kindness to us? Well, it means supporting those who are doing good things. We only collaborate with brands that have exceptional standards and ethics. It also means paying it forward through acts of kindness no matter how large or small, which is why you won’t see big discounts or clearance sales here. Instead, for every purchase, you will be contributing to projects that make a difference to the lives of disadvantaged girls and women. And most of all, it is about giving our kind community a trusted place to discover, learn and shop the best essential oil brands from around the globe. A place where you know that your purchase decisions are making a positive impact to the lives of others. Kindness is contagious, we hope it catches on!