"Do to others as thou wouldst they should do to thee" Socrates We can find this rule, or variations of those same values, in most ancient texts (Talmud, New Testament, Koran, and the Analects of Confucius). We believe that there was good reason for such statements, and that they are just as valid today as they were back then. In fact, this one phrase embodies our most cherished value: that we treat our clients as we want to be treated. Yes, it is a noble goal. While our philosophy may sound like many, sadly it is delivered by so very few. Is it a realistic goal? I believe so, and my experience to date after more than 20 years in the business is that it can be delivered 99% of the time. For the 1%, I can promise we will not run away and hide. By its nature, service quality is dynamic, and is inevitably built upon mistakes. It is this 1% that we learn lessons from. It is from this 1% that we develop our improvements in service. It is this 1% that gives us the experience, knowledge and capacity to deliver the 99%. And it is this 1% that keeps us learning and thirsting for perfection. The fact that perfection may never be actually realised won't stop us trying. Lighthouse is a people business with very high service standards underpinned with honesty and professional integrity. We earn and keep our client's trust the hard and old-fashioned way... by delivering what we promise, and refusing to promise what we can't deliver.