Hundreds of media companies world-wide are clients of Mike Blinder's company: The Blinder Group, a Florida-based firm that assists in maximizing sales for clients, through effective sales training/revenue generation programs. Mike and his team of "Street Fighting" multimedia specialists, are experts at training traditional sales people on how to embrace new concepts in selling media. One of Mike Blinder's mottos is "train in the car as well as the classroom," which means that Mike's company has made tens of thousands of sales calls on small, medium and large advertisers in a "4-legged" sales call setting with traditional ad reps, closing tens of millions of dollars of new business for client media companies all over the world! Mike’s new book: Survival Selling, Even in the Toughest Times has achieved wide acclaim as a must read guide to what it takes to win in sales during challenging economic conditions. In the book, Mike Blinder reviews the fundamentals of sales and shows how essential a B2B (back-to-basics) approach is to B2B (business-to-business) sales, even in a down economy!