In the current era is no longer just in the form of brand logos and graphic elements that must be present and be in everywhere. The market has changed, become too smart and critical. Giving life to the brand is imperative. Brands today are required to not only deliver a quality product only, the brand needs to instill the values of real humanism to be able to perform the interaction market premises. Market conditions today have more options than the previous era. Free trade, flows of information technology and mobility behavior that started to give culture a significant influence thought patterns to the market in assessing a brand. The ith brand to make changes and not adaptive to the market will likely decline for the next 5-10 years. Look back to your brand and plan only the best for him.