Charm-ed was formed by two entrepreneurs that had a vision to re-innovate the way events are carried out. By making the event planning experience core to the overall messaging of their clients, they have developed a more strategic and personal approach called "Event Directing". "Event Directing" is the understated ingredient that brings everything together at the crucial stage of planning the event. An event should form an intrinsic role as part of the whole marketing mix for clients or brands. We like to work with our clients to secure all objectives pre, during and post event, in order to plan, create and deliver the best event solution for our clients. Co Founder Louise commented, "Event Directing is something we believe passionately about, this is what get's us up in the morning. It's that feeling of 'making a real difference' through a very personal and consultative working relationship together with our clients". Charm-ed looks to redefine the event experience placing the customer first. This personal touch means that our clients feel they are getting the best service tailored for their exact needs, meeting real objectives. No two events are the same - we don't believe in templating an event, we don't believe in using pre-determined venues, or preset arrangements. We believe in creating a relevant experience for all of our clients. Imagine your perfect event, one that inspires. If it's personalised, relevant and engaging, it will inspire! Flashing lights and glitter balls don't make a good event, the experience the client gets, and the feeling their audience leaves with, makes it successful! The clever bit is realising this at the planning stage - this is exactly why Charm-ed was created.