The ANME Trade Show is the leading wholesale trade show that connects sellers and decision-making buyers in the Army-Navy, Tactical, Sporting Goods and Hardware/Farm and Fleet Store Industries. We pride ourselves in knowing that we offer what other shows can't. Our show is predicated on the belief that less is more; that bringing together a targeted group of buyers and vendors grounded in specific core products is a better way to meet the needs of those buyers and vendors. To draw an analogy from advertising, for many suppliers the effectiveness of attending larger unfocused shows is similar to buying an ad during the Super Bowl. At great expense, it is possible to reach a large audience. A small portion of the audience may well have a keen interest in what is being offered, but a great many will not. Our show is more like placing an ad in a phonebook - a smaller audience is reached, but these are people seeking precisely the products our vendors have to offer. This is the difference between reaching an audience and reaching your audience.