A play on the name 'Siddhartha', the young man who ultimately became Buddha, Kid Hartha is a modernized form of a spiritual awakening through art. With a consistent message of "staying in the moment" and "embracing pain" to overcome struggle, Kid Hartha as a brand represents spiritual growth. As a solo artist, Kid Hartha (Joseph Pembroke Jr.) independently released "The Kid Hartha Experience EP" in 2016, which serves as a preview of the styles and ideas to come in future records. After establishing Kid Hartha within the music industry, the brand will transform itself to clothing, developing colorful garments geared toward the youth. Eventually, the brand will go on to rival influencers such as Rockafella Records and Revolt TV.