Humans need emotion. We’re driven by values and beliefs. We’re passionate. About people, stuff and brands. We feel in ways the most meticulously programmed Siri or Alexa never will. It’s why the market research we do here at One Minute to Midnight focuses on the human. We use it to uncover powerful, smart insight. Then, we deliver it to your company in creative, inventive ways that everyone will want to use. With our strategic insights, global organizations bolster their brand positioning and connect with audiences in ways they never thought humanly possible. Our work influences everything from communications strategies to product development. (We even changed the narrative of one of the world’s greatest video games.) How do we do it? By listening harder and observing deeper. We get into what your audience thinks, feels and does. It’s the how and why of connection. The results become integral to your business – in a multitude of ways. So, why One Minute to Midnight? Well, plot the history of the world on a 24-hour clock and 11.59pm is precisely when humans came along. Feel the love and connect: weallarrived@oneminutetomidnight.life