Cheekbone Beauty is an Indigenous-owned and born on social media sustainable colour cosmetics brand. Cheekbone Beauty is known for creating clean, vegan and sustainable colour cosmetics using Indigenous wisdom. Keeping in line with her Anishinaabe roots, Jenn’s Cheekbone Beauty launched a less-waste line of lipsticks in 2020, called SUSTAIN, our big vison leave a big impact on the lives of Indigenous youth while leaving less of an impact on the planet. Cheekbone’s aim is to not only make a difference in the lives of Indigenous youth through our donations addressing the educational funding gap. But mostly to create a space in the beauty industry where Indigenous youth feel represented and seen. Giving back to our community is a fundamental part of Cheekbone's mission. Our streams of giving include product donations, monetary donations, or project-focused donations. Cheekbone Beauty has donated over $150,000 in total to a wide variety of causes. This includes Shannen’s Dream and the FNCS, product donations to not-for-profits and other organizations, the Navajo Water Project, and One Tree Planted. As Cheekbone Beauty grows, so do our charitable goals, limiting the profitability of the organization. True to our roots, Cheekbone’s definition of success is not based on what you attain for yourself, but instead in what you give back to your community. The real impact is felt through the emails, DM's and conversations with Indigenous youth that are really feeling their value in the world.