Socially conscious lifestyle + college-licensed apparel. Q. How can 1=1 resonate with business buyers who choose our brand, in effect, encouraging consumers to shop more purposefully? A. 1 item purchased = 1 dollar given to your concerned cause. What's speaking to your heart? Sustainable low-income housing development. Cure for cancer. Treatment for children affected by Nager syndrome. Lending a hand to local student needs and programs. Let us know yours, we give a little to the world, from you and from us. 1=1. Profits = donations. Follow our latest updates: www.facebook.com/smartthreads