As part of Choueiri Group, DigiNet Arabia (DNA) serves as the exclusive commercial advertising sales representative for Zee Entertainment’s premium media assets, namely Zee TV, Zee Cinema, Zee Keralam, Zee Alwan and Zee Aflam. The partnership, initiated in April 2021, aims at unlocking the fullest commercial potential of Zee’s assets as highly effective advertising platforms for regional brands and advertisers. DigiNet Arabia (DNA) is also the Exclusive Media Representative for “Brag” in the UAE – One of the most awarded event agencies by Dubai Tourism, as well as one of Abu Dhabi Tourism’s preferred creative agencies. Brag specializes in producing unique experiences, 360-degree live marketing campaigns and event-based destination marketing strategies with measurable ROI.