The rational of 'Hari Hari' is meant to urge consumers to visit the store everyday and have an enjoyable shopping experience. The strategy of sourcing for affordable fashion targeting low and middle income group range has been PPHHSB policy since the beginning. This has established PPHHSB a definitive presence in consumers’ heart. At Pusat Pakaian Hari-Hari Sdn Bhd, we market our products under leading brand names that are among the most successful apparel in Malaysia. From updating classics with the latest finishes, fabrications and colours, to reinventing five-pocket jeans, we are always creating new, innovative products that resonate with today's consumers. Pusat Pakaian Hari Hari Sdn Bhd vision is to become an inspiring, modern, respected and well established fashion company nationwide, become a culture and develop products and concepts in the fashion arena. The company believes in creating a future based on loyalty, love made products and honesty. The future lies in creating loyalty beyond reason with products that have big emotional attachments. It is our top priority to make our stories the destination for consumers seeking superior quality, updated styling, outstanding outfit and unsurpassed value, at the same time providing affordable apparel. Hari Hari envisage achieving a network of 100 branches by the year 2020. To maintain the highest possible standards and ethics. This will allow us to focus on the retail community, and establish us as the organization within our sector to service fashion retail leader in Malaysia. To provide customers with the best quality products at the best price along with excellent service. PPHHSB’s industry knowledge and expertise, and our reality-based philosophy are supreme. Founded in 1996, the company grew from a small outlet into a stream of more than 85 network retail outlets throughout the nation.