What happens when you put 2 creative minds who share a passion for storytelling and customer-centricity together? You get The Blank Pad! Throughout our experience in the marketing and creative industry, we noticed how many businesses find it difficult to create copy that resonates with their target audience. So in 2020 (yes, in the middle of the pandemic), we launched TBP with the hope that we can help brands connect with their customers using storytelling. We combined various tried and tested frameworks and created our very own BLANK methodology — which allows us to craft the right messaging for their target customers. We've supported local and multinational brands alike in building powerful brand stories and connect with their customers through empathetic copy that resonates with their pain points and desires. That's our story. What’s yours?