Founded in 2005, Fraîche is inspired by the French expression “les nouvelles fraîches” (the latest news). Fraîche offers each client carefully designed communications programs that deliver a refreshing difference. An experienced team is dedicated to helping place brands, organizations, and visions in the minds and conversations of the audiences that matter most. Fraîche is a communications firm for luxury and lifestyle brands as well as a collaborator with artists and cultural organizations -- supporting and developing their goals from conception to execution. With bilingual staff in New York and Paris, Fraîche offers the international know-how of a large firm, combined with a high level of personalized service and creativity that produces tangible results for clients.