The Sustainable Markets Initiative was initially launched at The World Economic Forum 2020 Annual Meeting in Davos with a mission to kickstart bold and imaginative action across the next decade. The SMI aims to lead and accelerate the world's transition to a sustainable future by engaging and challenging public, private and philanthropic sectors to bring economic value in harmony with social and environmental sustainability. As part of the SMI, RE:TV is a showcase for inspiring innovations and ideas for a sustainable future.