Building Real Estate Brands Exactly the Right Kind of Different Brands themselves are business assets. They create value and encourage loyalty. While great brands will always be built on values and promises, it’s no longer enough to simply tell people what they are. In todays digital age, brands have to be experienced in order to have real meaning and differentiation. In short, we help real estate companies evolve their brands into experiences that connect them to their customers in meaningful ways. What Makes Us Unique? Our niched experience with Brokerages and Real Estate software and CRM companies makes us the lowest risk option for Real Estate branding and production. Our Process: 1. BRAND AUDIT Our process begins with a brand health diagnosis. We scrutinize current branding and ascertain what’s been working and simply what hasn’t. We’re candid, direct, and care more about a business than it’s feelings. We end this step of our treatment delivering a full knowledge of brand gaps, an awareness of previously unseen obstacles, and an understanding of why these overlooked items matter to a business’ continued growth. 2. BRAND DISCOVERY Once we’ve put our finger on some of the weaker items in a brand’s inventory, we get surgical. We perform ideal client profiling, brand attribute compiling and refocusing, and a three-category goals and prioritization. This step is engineered to illuminate precise differentiation and growth strategies for a brand. We wrap up leaving a focused and prioritized list of potential executables. 3. CREATIVE EXECUTION No project is too big or too small. Any and all executable items from the prior phase will be directed into production in this step, either through creative oversight of a client’s in-house division, or through our own media producers. Strategic systems implementation support and education is provided for a clean roll out, and strategic consulting is present from start to finish.