The goals of modern technology are not aligned with our goals as humans. We need technology to empower us to make life choices that benefit our human experience, not algorithmically addict us to our devices. UpBeing combines passive behavioural data streams like e-calendar, Spotify, wearables, and spending with short, research-grounded emotional check-ins to provide users unprecedented insight into the hidden relationships between their behaviours and feelings. The UpBeing wellness app leverages these insights to help users run behavioural experiments, support the activities and people that positively influence their mood and optimize their mood for their day ahead. Like Captcha, the UpBeing application is crowdsourcing the training of the first behaviour to emotion ML classification engine. At scale, this proprietary dataset and ML engine will redefine the $19B Emotion Detection and Recognition Industry. UpBeing is a remote-first B2C SaaS company with headquarters in Toronto.