PodDrop is an in-store discovery experience that allows shoppers to sample new products and connect with brands. As the distinction between online and in-store channels begins to fade, PodDrop is the digital touchpoint that creates engaging relationships between brands and shoppers. Unlike traditional sampling where brands lose touch with their consumers once they leave the store, PodDrop collects shopper data to connect physical sampling to the digital world for easy retargeting in the future.