William Hill Latvia (ex 11.lv) is iGaming Company founded by Latvian entrepreneurs and leading industry experts. The company holds a license to operate Sportbetting and Casino services from Lotteries and Gambling Supervision Inspection of Latvia. In June 2018 majority stake in the company was acquired by MRG Group, a publicly listed iGaming company. Since 2019 11.lv is a part from gaming industry leading William Hill Group. In May 2022 11.lv rebranded to WilliamHill.lv to leverage it's positon in Latvian market. Our mission is “Growth through offering of world class entertainment and emotions to our customers”. William Hill main value is to "Go one better"