Target customers are tired of intrusive ads, mailers, and cold calls. What is more challenging, they have the resources – caller ID, ad blockers, etc. to avoid all messages that don’t interest them. Brands that align their content with their customer interests can naturally attract engaged readers and nurture those leads down the marketing & sales funnel into customers. Let’s get this out of the way, right off the bat - Direct Sales are not easy. If it were, everyone would be successful at it. So, how do you find your target market, develop relationships, and tell stories to market your b2b business online and help your sales team? Use the power of Inbound Marketing. B2B Inbound Marketing is about creating valuable experiences that have a positive impact on people and your business. By creating relevant content, designed to address the challenges and needs of your ideal customers (buyer personas), you can attract qualified prospects and leads, and build trust and credibility for your business. I find today that many in our industry do not understand Inbound Marketing, the power it has, and why they need it. Inbound Marketing is about making Marketing & Sales working together to create new leads in the pipeline that turns into revenue over time. I want to help companies realize their sales potential with excellent content through Inbound Marketing. Read my writings at my website and let's add to your sales pipeline and revenue.