BARTENDER goes to 78,865 establishments able to serve a mixed-drink on premise. BARTENDER Magazine goes to the Alcohol Beverage Control in each and every state and pulls only those establishments that can serve a mixed drink on-premise. It is addressed to the owner. The publication is called BARTENDER for the pass-along readership. This is the person who will pour and recommend your product. BARTENDER is proud to be celebrating 43 years serving the on-premise and beyond!