MarketingOS that alerts, executes, & measures ROI from proprietary card + POS data Aben means open in Danish, and we’re sticklers for transparency. Adhering to data science principles on day one, Aben was founded on the idea that the data available to the largest enterprises should be democratized for all businesses to leverage. Through our proprietary data and machine learning algorithms, we have established a single truth through real world spend across local markets, complete with recommendations, marketing automation, and measurement for all. With POS data from over 100K restaurants and card data from the networks - including the customer behind the card - Aben collapses the marketing stack with the only Marketing OS a business could ever need.