“Evergreen: retaining relevance, popularity and usefulness. Enduring”. We build online and offline communities for businesses and places. We are a Marketing Communications agency that specialises in building online and offline communities to ensure our clients maintain an evergreen reputation. We use a range of activities including PR, Social Media, Paid Marketing, SEO, Direct Marketing, Market Research, Website Development & Analysis and Event Management to build communities for businesses, places and social enterprises. By creating strong communities, we help our clients achieve their marketing and communications goals, from increased media exposure and online visibility to stronger employee and visitor engagement. When it comes to designing strategies to help our clients build communities and achieve their goals, we adopt the AIDA approach. AIDA is a sales funnel that was first developed in 1898. It stands for Attention, Interest, Desire, Action and essentially applies these words to an apple cart business to explain the practice of marketing. Whilst technology, the internet and social media have certainly shaken up this funnel, the principles remain the same.