Did you know that in today's “perfect competition”, differentiation through product is impossible and brand is the only way (Dr Nader Tavassoli, LBS)? Or that Brand accounts for 20% of US S&P 500 companies' total valuation - 27% for Apple (MASB 2017)? Building a strong brand is the key to building a lasting business, because brand trust leads to: . Advocacy (61%) . Purchase (57%) . Loyalty (43%) . Engagement (31%) (Elderman Barometer 2021) A strong brand: . Creates preference, trust & loyalty . Attracts the right talents & investors . Increases your business resilience . Increases your valuation. To build a sustainable business, your brand must be your North Star. Is your brand your North Star? That is the best kept secret that only few companies have understood. Happily for you, we are in the loop. We can help you unlock the power of your brand as a start-up to create a sustainable business using our #BrandPowerhaus approach and transform your organisation into a brand-centric organisation with your brand as the guiding star for your entire ecosystem. Shall we talk?