1. Kinetic Orchestration Becomes Attractive Leading Technologies. Kobalt, acronym of ‘Kinetic orchestration (meaning interactive media like flash) Becomes Attractive Leading Technologies’,also sounds the same as cobalt60, an artificial radioactive isotope with long half-life and strong radioactivity used forlaboratory medicine and cancer research. Kobalt60 is a design studio based on creative power and unlimited technological edge, as expressed in its name that implies the strength of an atomic bomb in leading attractive technologies. Founded in 2003, Kobalt60 aims to create its own style, breaking down the boundary between online and offline, and media and device to respond to the complex envi-ronment called as cross over, ubiquitous etc. Kobalt60 is especially strong in implementing RIA area using flash applications. As it approaches projects not only from technological perspec-tive but also from a strictly design-based perspective in creating every product, it strives to identify the significance and nature of a project as a “design product” and create it as a “design base.” 2. Hide technology. It makes easy to use. The philosophy of design in 'Kobalt60'. The designers in 'Kobalt60'do the best being in human-centered design by planning to use the highly difficult and complicated contemporary technology in the logical sensible way. Easy but delicated, simple but detail media will be settled down as the excited living life style that gives the freshness to the users.