CLOTHESfriends is a B2B software solution that offers a full #CircularFashion as a service, unlocking the potential of uniting physical and digital fashion within one control center. With a few simple clicks, the white label #software enables fashion companies and retailers to offer their products in a rental or resale model as well a digitalization tool that is linked to customer #engagement features. Businesses benefit from 1. Additional distribution channels and revenue streams 2. Enhanced customer loyalty and conversions of visits 3. Trackable carbon reduction, while expanding the life time value and ROI per product CLOTHESfriends is committed to #innovation and the vision of making #phygital circular fashion accessible to everyone. The software is compatible with several existing shop systems and comes as a modular API integration – following an impact & performance oriented approach. The software is the second product after the CLOTHESfriends app was launched in April 2021. The fashion rental app is available in the App Store and Google Play Store, enabling its users to rent and buy products from the community and from partnering fashion brands from one marketplace. Bridging the software and app solutions together, CLOTHESfriends provides its partners a holistic offer for phygital circular fashion. Besides integrating the software within partners’ shop systems, brands can choose to be listed on the CLOTHESfriends app marketplace to boost brand awareness, collect user feedback and extended revenue stream.