The Nûby™ brand has been established in the UK since 2002 and has seen significant growth and success in cups, teethers, toys, soothers and most recently, newborn bottles, sterilisers and breast feeding equipment. In 2009, Nuby opened a head office in the UK to manage the marketing and distribution directly with the UK market. The Nûby™ brand was founded by the parent company, Luv n' Care® in the 1970's and has been dedicated to providing high quality, innovative products that are inspired by nature and make the lives of babies and parents easier, simpler and more fun. The company expertise covers all the important and exciting stages that parents encounter when their baby develops and grows, helping them to make important decisions along the journey of parenting. The Nûby™ brand covers feeding, weaning, soothing, play, bath and nursery and boasts patented innovation in all of its categories. Today, Nûby™ is distributed in over 155 countries around the world and is loved by millions of babies and families worldwide.