To create value for members by promoting partnerships between individuals and organizations in New Zealand and Scandinavia for the benefit of bilateral trade and good will. Despite occupying opposite ends of the earth, New Zealanders and Scandinavians have a quest for quality of life and independence of thought. Our heritage of pathfinding enterprise has evolved from pushing boundaries of thinking and walking a different path to seek better outcomes. Like every good partnership, we share common values. As small countries on the fringes of major markets, we have had to replace power and importance with specialization, ingenuity and entrepreneurship. Scandinavia, for instance, has carved out a worldwide reputation for global businesses operating at the forefront of design innovation and technology. As a group of motivated individuals and companies, the New Zealand Scandinavia Business Association is committed to leveraging our strong and distinctive cultural and commercial linkages for the benefit of our members. We achieve this through shared knowledge - nurturing an information and communication bridge between members, NZ Inc and Scandinavia to cement friendships, closer relations and a dedication to excellence.