Social Marketing seeks to develop and integrate marketing concepts with other approaches to influence behaviours that benefit individuals and communities for the greater social good.Social Marketing practice is guided by ethical principles. It seeks to integrate research, best practice, theory, audience and partnership insight, to inform the delivery of competition sensitive and segmented social change programmes that are effective, efficient, equitable and sustainable ------------------------------ The International Social Marketing Association (iSMA) is a registered non-profit organization whose mission is to: - Advance social marketing practice, research and teaching through collaborative networks of professionals, supporters and enthusiasts. - Educate the public, organisations, professionals and governments about the value of social marketing to facilitate behavioural change and social progress. - Develop, document and market international standards and best practices in social marketing theory, research and practice. - Encourage and enable wider use of social marketing in addressing complex social issues. - Foster and support the development of local, national and regional social marketing associations.