Concrete is a brand stitched with dedication & passion since its establishment in 1989. Concrete is a part of the most prominent textile and garments manufacturing groups of factories in the Middle East and the world, Arafa Holding. It's serving the best-in-class quality garments measuring up to Global benchmarks. Concrete reflects a companion made with premium quality, superior fabrics and level of modernity that fits today’s realm. Confidence and loyalty of Concrete’s customers made its expansion plans today reach 40 stores across Egypt, with shrewd strategic direction, invaluable brand equity, a network extending up to 500,000 clients, and defined sharp insight on customer needs and wants. In 2011, Concrete launched it's remarkable Made to Measure service "Su Misura"; a personalized luxury tailoring experience with the piece of customer's choice made skillfully with his very own measurements for the perfect fit.