With four - sometimes five - generations at work contextual understanding is fundamental, and fostering a culture of intergenerational collaboration is essential to secure the future of any business. XYZ@Work provides a range of services - from Cross-Generational Awareness Sessions and Workshops, Research and Advisory, to Development of Initiatives and Programs - to help organisations understand and adapt to the needs of the new generations, bridge the generational divide, lead the multigenerational workforce, and empower future leaders to drive positive change. Whist HR often strive to convey a positive harmonious culture, older employees often disapprove of the younger generations, making them incapable of providing mentorship, leadership and experience. As a result, the newer generations do not engage with the workplace, and their tenure with an employer is growing shorter and shorter, primarily as a result of generational conflicts with their managers. Baby Boomers, Gen-Xers, Millennials and Generation Z are driven by different goals and respond differently to varying communication styles, yet they also have a lot in common. Understanding their unique needs, drivers, challenges and viewpoints has become integral to the way successful businesses recruit, manage, develop and communicate with their talent, and is the key to successful cross-collaboration among generations in the workplace.