Triad Investment Management is an SEC-registered investment adviser based in Newport Beach, California. Not all investment advisers are the same. We founded Triad on three principles: Research - We do our own, independent thinking. We develop investment recommendations for client portfolios based on our own research – not Wall Street’s. We buy individual securities, and we avoid ETFs, index funds and hedge funds. Behavior - We are value investors that seek to benefit from the irrationality of the market. We buy when we believe the price of a security is discounted from our estimate of business value. It takes both discipline and strength to ignore “the herd.” Ethics - Ethical conduct is our foundation. We are fiduciaries in all phases of our client relationships. We do not sell financial products. We believe in “eating our own cooking” by investing alongside our clients in generally the same securities.