#1 Best Selling Book by Amanda Slavin helps you transform your business through meaningful engagement with your employees and customers. This book is about building meaningful connections with those who matter most to you, whether that is your internal customer (your employees) or your external customer (your audience), this provides a process to combat the thing we fear most as businesses (or as people): apathetic "customers." The Seventh Level Engagement Framework provides step-by-step guidance for every conceivable level of customer connection and interaction, via a series of questions, goals, and actions. It ensures brands engage with the right audience, using the right language, without distraction, and in a manner that incrementally grows the bond between audience and brand, boosting customer loyalty, advocacy and transforms passive consumers into active participants helping you build your business.