Ocurate is predictive analytics without the black box. For most eCommerce brands, 20% of customers produce 80% of sales, which makes high-value customers 16 times more valuable than regular customers. Given the tectonic shifts in the privacy landscape, exploiting the 80/20 rule by growing the number of high-value customers in a transparent way will be the only path to profitability. Ocurate uses its first-party database of 290M Americans' and AI to identify which customers have the highest growth potential with 90%+ accuracy and recommends how to target them. Brands scale those recommendations using Ocurate’s experimentation framework and a team of subject matter experts to ensure their marketing initiatives, products, and user experiences are optimized for the best customers.