Argus Insights is a privately-held company located in Los Gatos, Calif., and founded in 2009 based on Stanford PhD research by CEO John Feland. Feland started Argus to help other product designers deliver products that resonate with the market. “There’s no reason for to have bad products” John states “Users are quick and prolific in providing feedback that can be used to better understand what users are currently expecting. Harnessing this feedback into the innovation cycle can eliminate the product misses we see today.”