UMG Live is rapidly positioning itself as one of South Africa’s leading entertainment facilitation companies. This division of Universal Music is based in Johannesburg and serves as the touring and live facility for all artists currently in a 360 deal with the record company. UMG Live also services many different artists outside Universal Music. This currently includes many of South Africa’s most talented and active artists including Swing City, The Muses and Sho Madjozi. In 2016, UMG Live acquired the exclusive booking agency rights for the talent signed to The Voice SA, adding another exciting element to its offerings. UMG LIve has tapped Morgan Ross, director at G Management, to head up the newly-formed division. “I’m so grateful to be part of Universal’s worldwide family,” says Ross.“It’s exciting to see our existing artists flourish outside of South Africa’s borders with the backing of a major label, and to be working with those artists signed to Universal Music. I’ve been a huge fan of so many of these, and being able to work side-by-side with them is very rewarding. G Management has always been one of South Africa’s most active indie agencies and seeing it expand in this way is like seeing my child graduate from college.” “We are delighted to welcome G Management to the Universal Music family,” says Sipho Dlamini, Universal Music South Africa’s Managing Director. “In the changing environment in which we do business, it is important that we give our artists and business partners the best suite of offerings possible – and UMG Live will play a very important part in that.” The agency already has a varied roster of genres, from rock to classical, hip hop to gospel, and is set-up to cater for an audience of one or a festival of thousands. UMG Live represents the pinnacle of entertainment in many different territories – all with the backing of parent company Universal Music.