Established in 2007 with PTY company formed in 2011, A touch of Europe Fashion Pty Ltd (ATOE) specialises in the importation and distribution of European womens fashion throughout Australia and New Zealand. The portfolio of labels is constantly growing with the addition of several Canadian labels alongside the existing labels from Germany, Holland & Denmark. ATOE Fashion has carved a niche and reputation in the Australian fashion industry for supplying Uniquely Creative, Affordable fashion from abroad.