Developing Brand Personhood A human psychology based approach that helps companies develop brands with personhood to stay relevant to today's consumer. With 35 years of experience with global brands at ad and research agencies, Tom Magnus also brings a psychotherapy degree to the practice of making brands work smarter. Consumers choose brands the way they choose friends. With amazing amounts of information available almost immediately, consumers make very informed choices. Brands need to operate in the same way. Yet, brands have bad habits. They try to steer the conversation and manipulate consumers. Those are the signs of a bad relationship. Discovery, research, and communications strategy that are guided by insight require intelligence, honesty, and hard work. These are the qualities of Brands at Work Consulting and brands that behave like responsible partners earning loyal consumers. Contact Tom Magnus today to get started putting your brand to work.