It is irrefutable that data, information and knowledge, constitute a strategic business asset without which no business activity, process or decision can be conducted or made. It is the only business asset that cannot be replaced if lost, destroyed or stolen. It carries and mitigates organisational and personal risk. It is the primary source of enormous business value and benefit and is the principal enabler of efficient and effective service provision. Yet Information Assets are managed badly. Boards don’t ask for Information Asset Reports, nobody is held accountable for Information Assets and the responsibility for managing them is usually abdicated to IT, a department that is not measured on the quality of the organisation’s vital Information Assets. With very few exceptions globally there is no such thing as a Chief Data or Chief Information Officer and executives get excited about the shiny things like data science, machine learning, artificial intelligence, blockchain and digital twins - forgetting that putting garbage into these instruments means getting garbage out. Without good Information Asset management, organisations risk: - being destroyed by more aggressive competitors - loss of Intellectual Property and vital corporate knowledge - reputational damage from malicious actors or inadvertent employees - inability to recover from a disaster, initiate or defend litigation or comply with the requirements of their legislative and regulatory environment - suffering from lower revenues, higher costs and poor productivity - slower, more costly and lower quality product development and customer delivery and service - poor decision making, ineffective communication, high levels of frustration and low staff satisfaction. Experience Matters is a firm of business advisers that helps organisations minimise the risk and maximise the value of their Information Assets. We help the right people find the vital data, information and knowledge they need when they need it.