Fitra, is the major share holding group of Monte Cairo (through AIG; Arab Investment Group), Narconon Egypt, and Purif Egypt. Fitra's mission is to develop and improve the lives of individuals and societies through helping them return to 'Fitra' - which is an Arabic term that means 'nature' or 'what is natural' . That return to 'the natural' has its projections on several areas in life, such as spiritual and physical health and wellness, education, lodging, entertainment, enabling technologies, and other possibilities, The group's founders have a belief that humanity's progress as a whole, as a society or as individuals is inseparable from their spiritual, mental, and physical revival. Such a mission naturally led the group into multiple sectors; integrative and alternative medicine; drug addiction rehabilitation, life improvement education, and the list is up for expansion. These interests were incorporated as Narconon Egypt (www.narcononegypt.org), Purif Egypt (www.purifegypt.com) and Monte Cairo (www.montecairo.com), Fitra as a holding group is yet to be incorporated, and exists currently as the group of individual shareholders in their incorporated daughter companies.