NaturaYuva aims to rejuvenate agriculture by contracting with small holder famers to adapt organic farming protocols of medicinal and aromatic plants and subsequently processes the plants to produce niche natural ingredients used in varied end segments such as nutraceuticals, flavors, cosmetics and pharma. By orchestrating these processes with farmers and extractors, NaturaYuva secures high quality products. NaturaYuva is the only player that focuses on sustainable cultivation via agroforestry which is the key driver of quality – the biggest pain point in the industry whilst generating significant environmental and social impact by rejuvenating degraded land sequestering atmospheric carbon, generating farm based employment, fair wages and much needed conservation of medicinal plants.