SwaG is a specialist Concept Realisation Company. We help businesses bring raw concepts to life as vivid creative stimulus that can be tested with consumers. Our process gets to the magic at the core of each concept, before adding creative spark to express how it would show up in the real world. Work includes: Brand innovation & NPD / Growing core brands / Brand positioning. Clients include: Diageo, Unilever, Cadbury / Kraft, Coca-Cola, Sanofi, Carlsberg Group, Castrol & Fever-Tree.