PRIME7's investment in regional communities, combined with quality programming and a focus on cost efficiency and technology, have enabled the company to emerge as Australia's most successful regional broadcaster. The company's revenues are sourced from advertising and the production of television commercials. Sales teams in the metropolitan markets service major national advertisers. In regional areas, local sales teams work closely with their local clients, often arranging commercial production and promotional campaigns to support their advertising. The majority of the programming on PRIME7 is supplied through an affiliation agreement with the Seven Network. The Seven Network has developed an extremely strong schedule of programs that includes major sports such as AFL, AFLW, BBL, WBBL, Test Cricket and V8 Supercars. Some of the key programs currently featuring on PRIME7 are "Farmer Wants A Wife", "Big Brother", "Dancing With the Stars", "SAS Australia", and "The Voice Australia" as well as international hit shows such as "The Good Doctor” and "9-1-1".